Case Study

720% Lift in Conversions for Furniture Retailer

Eureka Furniture’s multichannel campaign drove a huge surge in leads and ROI.

Free Growth Strategy

Tailored by our digital growth experts.

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Client: Eureka Furniture

Industry:

Furniture growth fuelled by strategy

Eureka Furniture needed to rise above generic retail clutter.

We rolled out a comprehensive digital campaign to help Eureka Furniture attract more customers and optimise conversions. Combining SEO with targeted Google Ads and remarketing, we built a performance machine that scaled as their footprint grew. Our conversion tracking and regular optimisations ensured results stayed sharp as campaigns expanded.

Driving impact at every touchpoint

From ads to actions, the results speak for themselves.
“Some incredible results. Well done!”
Eureka Street Furniture
CEO

Key Results

  • 720% increase in ad conversions
  • Strong ROAS from local campaigns
  • Cross-channel alignment for in-store & online

How we did it

Step-by-step proven results.

We engineered a performance-focused campaign that aligned creative, media, and landing experiences with seasonal retail cycles. Each funnel was structured around high-ROI segments, and conversion tracking was used to refine in real time. The result: a scalable campaign engine with measurable impact across every channel.

Campaign Strategy

We developed a media plan aligning Eureka Furniture's product categories with seasonal demand and buyer personas.

Content & Creative

Ad copy and visuals were tailored to stand out across mobile, desktop, and social placements.

SEO Foundations

We optimised core product pages and improved site architecture to boost organic rankings.

Launch & Learn

We A/B tested ad variations and landing pages to drive down cost-per-click and bounce rates.

Conversion Optimisation

Monthly refinements focused on boosting ROAS while introducing geo-targeted testing.

  • We built tailored campaigns for high-ROI audiences.
  • We used conversion data to refine every week.
  • We integrated SEO and paid in a single strategy.
  • We delivered transparent reporting across all channels.
  • We treated each product as its own funnel.

TYPICAL

Marketing Agencies

  • They often use generic retail campaign templates.
  • They sometimes run ads without regular optimisation cycles.
  • They may treat SEO and paid as separate efforts, missing opportunities for integration.
  • They typically provide monthly reports with limited actionable insights.
  • They might focus on general site traffic rather than product-level performance.
Real clients, real results.

Not empty promises.

3700% Increase
In Meta Video Content
  • Official Video Production
  • Royal Messaging
  • Public Engagement
  • Protocol Comms
  • Content Amplification
40%
Increase in lead volume for industrial campaign
  • Creative Strategy
  • School Community Buy-In
  • Fundraising Video
  • Digital and Print Assets
  • Most Successful in History
17k%
Digital Campaign ROI
  • Search Engine Optimisation
  • Google Ads
  • Facebook Ads
  • New Website
Ranked #1
on Google for “Property Developers Brisbane”
  • Onsite Audit
  • Technical SEO Implementation
  • Ongoing backlink building
  • Copywriting
  • GBP optimisation
Precision Filming
for Industrial Giant
  • Industrial Filming
  • Corporate Comms
  • On-site Shoots
  • Process Documentation
  • Executive Messaging
55sec
Broadcast-quality EPK for AUNZ & US theatrical rollout
  • Produced for AUNZ
  • Rolled out to US
  • Only 2 global producers
  • EPK & TVCs
  • Stage Production Marketing
8x
Page 1 Rankings on Google, 2 Months into Campaign
  • Website Maintenance
  • SEO
  • Google Ads
  • Remarketing
  • Performance Reporting
24%
Click-through rate improvement on display campaigns
  • Website Redesign
  • SEO
  • Landing Pages
  • Google & Social Ads
  • Conversion Optimisation
1,000,000
Views & highest interaction on video work produced
  • The Lion King
  • Aladdin
  • Frozen
  • TVC Production
  • EPK Creation
Grand Clio
Award-winning campaign recognised internationally
  • Social Media Campaign
  • Celebrity Praise
  • Viral Reel
  • Broadway Buzz
  • Award-Winning Work
124%
Increase in cash donations from video production work
  • SEO Campaign
  • Technical Optimisation
  • Backlink Strategy
  • Performance Tracking
  • Content Refinement