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Case Study

3,700% Increase in Video Views

Government House Queensland saw unprecedented engagement on official media.

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Client: Government House Queensland

Industry:

Category:

Vice-regal content with national reach

We helped Government House deliver video that was engagement, appropriate, and widely seen.

For nearly a decade, TPR Media has partnered with Government House Queensland to produce video and design assets that reflect the dignity and public importance of the Governor’s office. Our most recent campaign resulted in a 3,700% increase in video engagement thanks to a respectful yet creative approach to messaging, delivery, and platform reach.

Protocol meets performance

A modern voice for ceremonial storytelling — powerful without spectacle.
“The viewership on our videos skyrocketed. TPR took the time to understand our vision, then brought it to life with professionalism, polish and genuine care.”
Government House Queensland
Director of Communications

Services Delivered

Key Results

  • 3,700% increase in public video views
  • Zero protocol breaches across all production cycles
  • Positive reception from community and media

How we did it

Step-by-step proven results.

Government House Queensland wanted their message to reach more people — without losing the gravity of their voice. We developed a video-led content strategy that paired cinematic visuals with structured messaging and stylised graphic design. The result was a 3,700% increase in views across social and official platforms.

Message Briefing

We consulted with protocol and media teams to shape messaging and clarify ceremonial context.

Filming & Access

All production took place under tight scheduling and strict access controls within Government House grounds.

Creative Editing

We cut respectful, visually rich edits that combined public value with high engagement.

Asset Distribution

Final outputs were optimised for public channels and press use, with formal approvals secured.

Performance Review

Reporting revealed a 3,700% increase in video views attributed to better timing, messaging, and creative edits.

  • We respected ceremonial tone while increasing reach.
  • We worked seamlessly with internal media and protocol teams.
  • We captured engaging footage under strict constraints.
  • We optimised messaging for public education and interest.
  • We tracked performance and improved future rollouts.

TYPICAL

Marketing Agencies

  • They may focus on visuals but neglect protocol accuracy.
  • They might overlook internal approval workflows.
  • They often reuse generic content structures.
  • They may miss timing windows for audience relevance.
  • They typically don’t track engagement or outcomes.
Real clients, real results.

Not empty promises.

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