Case Study

3,700% Increase in Video Views

Government House Queensland saw unprecedented engagement on official media.

Free Growth Strategy

Tailored by our digital growth experts.

"*" indicates required fields

Client: Government House Queensland

Industry: Government & Public Sector

Category: Video Production & Public Sector Communications

Vice-regal content with national reach

We helped Government House deliver video that was engagement, appropriate, and widely seen.

For nearly a decade, TPR Media has partnered with Government House Queensland to produce video and design assets that reflect the dignity and public importance of the Governor’s office. Our most recent campaign resulted in a 3,700% increase in video engagement thanks to a respectful yet creative approach to messaging, delivery, and platform reach.

Protocol meets performance

A modern voice for ceremonial storytelling powerful without spectacle.

“The viewership on our videos skyrocketed. TPR took the time to understand our vision, then brought it to life with professionalism, polish and genuine care.”

Government House Queensland

Director of Communications

Services Delivered

Key Results

3,700% increase in public video views
Zero protocol breaches across all production cycles
Positive reception from community and media

How we did it

Step-by-step proven results.

Government House Queensland wanted their message to reach more people without losing the gravity of their voice. We developed a video-led content strategy that paired cinematic visuals with structured messaging and stylised graphic design. The result was a 3,700% increase in views across social and official platforms.

We respected ceremonial tone while increasing reach.
We worked seamlessly with internal media and protocol teams.
We captured engaging footage under strict constraints.
We optimised messaging for public education and interest.
We tracked performance and improved future rollouts.

TYPICAL

Marketing Agencies

They may focus on visuals but neglect protocol accuracy.
They might overlook internal approval workflows.
They often reuse generic content structures.
They may miss timing windows for audience relevance.
They typically don’t track engagement or outcomes.

Real clients, real results.

Not empty promises.

124%

Increase in cash donations from video production work

SEO Campaign
Technical Optimisation
Backlink Strategy
Performance Tracking
Content Refinement

17k%

Digital Campaign ROI

Search Engine Optimisation
Google Ads
Facebook Ads
New Website

40%

Increase in lead volume for industrial campaign

Creative Strategy
School Community Buy-In
Fundraising Video
Digital and Print Assets
Most Successful in History

Grand Clio

Award-winning campaign recognised internationally

Social Media Campaign
Celebrity Praise
Viral Reel
Broadway Buzz
Award-Winning Work

55sec

Broadcast-quality EPK for AUNZ & US theatrical rollout

Produced for AUNZ
Rolled out to US
Only 2 global producers
EPK & TVCs
Stage Production Marketing

8x

Page 1 Rankings on Google, 2 Months into Campaign

Website Maintenance
SEO
Google Ads
Remarketing
Performance Reporting

1,000,000

Views & highest interaction on video work produced

The Lion King
Aladdin
Frozen
TVC Production
EPK Creation

720%

Increase in Ads conversions

Google Ads
SEO
Google Shopping
Performance Tracking
Conversion Rate Optimisation

Precision Filming

for Industrial Giant

Industrial Filming
Corporate Comms
On-site Shoots
Process Documentation
Executive Messaging

Ranked #1

on Google for “Property Developers Brisbane”

Onsite Audit
Technical SEO Implementation
Ongoing backlink building
Copywriting
GBP optimisation

24%

Click-through rate improvement on display campaigns

Website Redesign
SEO
Landing Pages
Google & Social Ads
Conversion Optimisation