The power of social media for greater change is unbelievable. If enough people get behind a campaign, it can change social norms drastically. This has been happening recently in a campaign fronted by Jamie Oliver called #adenough.
As one of the most famous chefs globally, Oliver has a stronghold on the entire culinary industry. With 6.3million followers, it is great to see what Oliver is using this audience for. The #adenough campaign targets junk food advertisers, in a bid to place a 9pm watershed on these ads to protect children. The campaign asks people to place their hands across their eyes and post a photo to social media in support of the campaign, with the hashtag #adenough. The idea is to mimic the traditional ad blocking technique of blocking children’s eyes.
https://www.instagram.com/p/BhntWbHBJht/?taken-by=jamieoliver
This campaign has just skyrocketed, with currently nearly six thousand posts tied to the hashtag in just 7 days.
Although the evidence has been around for a while, it sometimes takes someone with a strong following to use this influence for the greater good. Given childhood obesity has never been higher, the time to act is now, and it’s so refreshing to see a campaign of this nature succeeding.
By sending a powerful, simple message to the government through the public platform of social media, it is hard to resist.
Visit the campaign website to find out more.
