Case Study
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Client: Churchie (Anglican Church Grammar School)
Industry: Education
Category: Fundraising Strategy & Video Production
Churchie came to TPR Media to create a campaign that would speak to Old Boys, parents, and supporters. We pitched a concept that brought community, legacy, and future impact together in one message and it worked. The result was the most successful fundraising campaign in the school’s history, backed by powerful storytelling and clear design.
Step-by-step proven results.
Churchies fundraising goals came with a challenge: how do you motivate a diverse school community to act? We reframed the narrative around legacy and personal connection, pairing it with a heartfelt concept and strong call to action. The final campaign beat every fundraising record to date.
We worked with Churchie to understand donor motivations and community values.
We presented a storytelling angle focused on legacy and shared responsibility.
The campaign video and supporting assets were produced to reflect school tone and values.
We supported rollout across email, web, and social to reach all segments of the school community.
The campaign set a new benchmark for fundraising success at Churchie.
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