How Strategic is Your Strategy?
Strategy. A word that has absolutely exploded in recent times. What was once a carefully used word exclusive to the marketing and advertising world, has now been incorporated far and wide across a plethora of industries. This prompts the question, has the word ‘strategy’ lost its power? strat·e·gy /ˈstradəjē/ noun noun: strategy plural noun: strategies […]
Marketing Tips from the Royal Family
Kensington Palace has announced the Duke and Duchess of Sussex, Prince Harry and his wife Meghan will tour Australia this Spring. Millions of people around the globe tuned in to watch their wedding to get a glimpse of the British royal family’s lifestyle of pomp and pageantry. It’s difficult to imagine other royal families making […]
A Modern Day Threat
The digital world is changing at our fingertips, at a rapid rate that no one can keep track of. What once seemed like a very distant future, is now a harsh reality. That is the threat of cybersecurity. According to PwC, Australian CEO’s now see cybersecurity as the number one threat to the future growth of […]
#adenough
The power of social media for greater change is unbelievable. If enough people get behind a campaign, it can change social norms drastically. This has been happening recently in a campaign fronted by Jamie Oliver called #adenough. As one of the most famous chefs globally, Oliver has a stronghold on the entire culinary industry. With 6.3million […]
True Social?
Given the nature of the Facebook scandal at the moment, users are at their most aware about what they share and what privacy really means on the sites through which they share every inch of their lives. A recent issue experienced in the world of social networking was the introduction and quick decline of social […]
