From Praise To Boycotts: When Is Controversy Okay?

With Australia Day almost upon the nation, strongly-worded articles and think-pieces about the day’s bleak history are being written, read and shared across our wide and hot country. Australia Day used to be a simple advertising opportunity for national brands to align themselves with our nation’s brilliantly unique identity, but January 26th is becoming less […]

Give Your Brand a Personality

It is often the case that companies focus their attention on sales and straightforward marketing tactics that they forget to take time to shift this attention towards crafting a solid brand. Just like people, brand’s need personality. Without personality, there is little likelihood you will receive the desired level of consistent engagement from prospective clients. […]

What Happened To Chatbots?

‘Innovative’, ‘revolutionary’, ‘transformative’ – journalists and bloggers rely on these words to label emerging digital technology. They claim new inventions will make our current everyday online tools obsolete. One resounding example of ‘innovative’ technology which ultimately failed was the chatbot. First said to be leading the charge towards replacing basic customer services, this interactive technology […]

Is This the End of Earphones?

Technology has come a long way. No one can argue that. But we still attach the notion of technology to a device of some sort. Could this be changing? Tech startup company, Noveto is pioneering the shift towards device-less technology with innovative ideas that could see the end of earphones as we have always known […]

Google+ Is Shutting Down Its Service

The search engine behemoth Google is dismantling its long-run social network Google+. The multinational company behind it is citing a data breach as the reason for the cease of service for consumers. Between 2015 and 2018, all of the network’s third-party developers could access up to 500,000 user’s private information unbeknownst to Google. However, critics […]

National Icon or Perfect Billboard?

Innovative ways to advertise pop up everyday. We are bombarded at every angle, most of the time without knowing. We have come to accept this as the society that we live in. But, can this go too far? The Sydney Opera House has long been the most distinctly recognised symbol of Australia. A tourist hot-spot, […]

Why Vertical Videos Are The Future

Vertical videos were once the scourge of the internet. The unsightly black bars either side of an online video were the call signs of an amateur. Youtube, Vimeo and other video-sharing platforms awkwardly squeezed vertically filmed videos into their horizontal media players, because that was the their format. However with the rise smartphones and their […]

Facebook 360 and RED announce Manifold

RED Digital Cinema President Jarred Land today shared their collaboration with Facebook, the new Manifold 360 degree camera.

5 Reasons why your business’s website doesn’t deliver

A business’ website is crucial to maintain, but with it so many things can go wrong. Poor load speeds, clunky design, and painfully absent features are just a few obstacles to stay on the lookout for when looking at updating your website. Here are five potential hurdles to keep in mind. Your page speed is […]

To Go Native or Not

Have you ever almost clicked on what seemed like a super interesting, super relevant piece of content, only to see a small ‘sponsored’ tag underneath it? That, is the power of native advertising. By definition, native advertising is a form of paid media where the ad experience follows the natural form and function of the […]

Why The Bertie Beetle Showbag Is So Darn Popular

The Royal Queensland Show, otherwise known as the Ekka is in full swing this week. People from all over Queensland descend upon the Brisbane Showgrounds for a massive week of rides, carnival food, farmyard animals, live entertainment and of course, showbags. The goody bags full of sweets, toys and knickknacks entice unrelenting children and their […]

Marketing Lessons From The Plastic Bag Ban

The plastic bag ban has finally come and it is here to stay. Beyond the online news stories and social media posts about abused retail and supermarket staff, society hasn’t crumbled like a single-use bag under a landfill. This roll-out has sparked yet another nationwide conversation about how individuals can make an environmental impact. Caged […]